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If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.Although the proportion of Americans who say that they personally use online dating has not changed dramatically since 2005, familiarity with online dating through others (i.e., knowing someone who uses online dating, or knowing someone who has entered into a relationship via online dating) has increased significantly over that time.Some 42% of Americans now know someone who has used an online dating site or app, up from 31% in 2005.Similarly, college graduates and the relatively affluent are especially likely to say that they know someone who has met a spouse or long-term partner via online dating—and once again, nearly every major demographic group is more likely to know someone who has done this compared with eight years ago.Seniors are again especially notable in this regard, as 20% of those 65 and older now know someone who has entered into a serious relationship with someone they met via online dating.was the most-mentioned site in both our 20 studies, and e Harmony also ranked highly in both 20.
Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.
Although a majority of Americans agree with two positive statements about online dating, a sizeable minority agree with two statements casting online dating (or the people who use online dating) in a more negative light.
Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).
Similarly, 6% of smartphone owners have used a mobile dating app.
Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.